Last updated: 15 Sep 2026 • Applies to all lead capture (website, WhatsApp 01805020100, Facebook, events)
Lead.leadId = AE-YYYY000001 + name, phone, email, preferredCountry/Course/Level/Intake, budget, englishTest, cgpa, source/sourceDetail, utm, notes, rawSubmission. On WhatsApp/Facebook we also store matched LeadOutreach + CommunicationThread. Minimal data principle — only fields needed for counseling.
Consent (you submitted form/messaged us) + Legitimate interest (provide requested counseling). Purposes: contact attempt (3/7/14/21/25/30 day follow-ups), counselor assignment, course shortlisting, application/visa processing, analytics. No selling to third parties. B2B TYPE1 inbound: partner provides student — visibility follows privacy settings; TYPE2 outbound: ALO submits with attribution.
New Lead → Contact Attempted → Contacted → Consultation Booked/Completed → Qualified → Student Profile Created → ... → Enrolled → Closed (25 stages). Retention: active leads 24 months, closed 7 years for audit/tax, then anonymized. Backups encrypted, private pools outside public_html (see StoragePool).
Access, correction, deletion, export, withdraw consent. Email info@aloeducation.com with Student/Lead ID. Deletion uses soft-delete + HrmAuditLog + AloAuditLog. Response within 30 days. Personal data access is logged (SensitiveDataRevealLog).
See also Privacy Policy & Communication Policy • DPO: info@aloeducation.com • Barek Mansion-02, Panthapath, Dhaka